Senior Customer Analyst (all genders) - Hybrid
As Senior Customer Analyst (all genders) you will be the bridge between business needs and customer data capabilities, working with data scientists and other specialists to enable advanced customer analytics. You'll play a crucial role in identifying valuable customer segments and defining requirements for our Customer Data Platform with a special focus on driving loyalty initiatives through data
Facts
- Location Cologne
- Employment level Direct entry
- Function IT
- Working time Full time
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Tasks
What you’ll do
- Analyze customer behavior across digital platforms to identify valuable segments and personalization opportunities
- Provide insights to stakeholders to trigger/initiate marketing and sales measures
- Define and track customer-centric KPIs measuring segmentation, personalization, and loyalty program effectiveness
- Document and validate customer data requirements for CDP and Datalake, ensuring capture of relevant data points
- Build and maintain self-service customer insights dashboards for stakeholders
- Collaborate cross-functionally with marketing and data teams to translate business needs into data requirements and ensure data quality
Behind the scenes
Meet the Eurowings Digital team!
You share our passion for the world of travel and want to be part of a driven and high performing team? Great! In this case, we are looking forward to hearing from you!
Meet the Eurowings Digital team!
You share our passion for the world of travel and want to be part of a driven and high performing team? Great! In this case, we are looking forward to hearing from you!
Meet the Eurowings Digital team!
Requirements
What you’ll need
- 7+ years experience in customer data analysis, preferably in travel/hospitality or e-commerce
- Strong expertise in using data platforms for customer analytics (Treasure Data CDP or similar, Adobe Analytics, PowerBI)
- Experience with loyalty program analytics and member behavior analysis
- Advanced SQL skills and experience working with large customer databases. Python is a plus
- Experience in experimentation analysis (i.e A/B testing), specially in the context of personalization
- Experience in translating business requirements into data specifications
- Proven track record of delivering actionable insights from customer data analysis
- Experience working with data scientists and understanding basic modeling concepts
- A background in building and maintaining automated reporting solutions
What you’ll bring
- Solid project management skills with the ability to manage multiple priorities
- Excellent stakeholder management skills and ability to communicate complex analyses to business leaders
- Strong understanding of customer journey analytics and multi-channel customer behavior
Company
About Eurowings Digital GmbH
We want to unfold the world to our customers. Eurowings Digitals mission is to deliver the most convenient and affordable end2end travel experience by connecting the physical and digital world. While our customers enjoy their journey, we take charge of a carefree travel experience. Not only offering quality flights for affordable prices, but being a travel companion all along the way. From their first inspiration to their favorite travel memories. Therefore we launched a whole new company which puts their customer into their total focus. Together we are going to discover, develop and test new products along the whole customer journey, on- and offline. In agile and diverse teams we will revolutionize the way of travelling.
www.eurowings-digital.de
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