Your tasks
The Marketing Manager will be responsible for
- Development of the annual brand plans, including defining the brand/product strategy, brand tactics, key activities/deliverables and market development and respective implementation
- Managing the local Marketing budget
- Coordinate and oversee all marketing activities; incorporating educational events, field force communications, advertising and digital
- Act as the main contact for all local marketing deliverables
- Align and work closely with the Marketing team, delivering key local insights and inputting into European strategy and projects
- Be a part of the EU Brand Team, contributing to strategic decisions
- Help build and continuously develop local marketing strategy, through research and insights of the competitor and market landscape
- Work closely with the Medical Director(s) to ensure that marketing activities are aligned with the Medical narrative and Medical Affairs deliverables
- Collaborate effectively and build relationships with KAM's to gather key insights, in order to help guide local teams
- Develop a range of HCP and patient focused marketing materials related to the branded assets and specifically will pull-through the new HCP and patient campaigns across channels - ensuring there are a variety of tools available to KAM's and MSL's to meet the unmet need of the the customer
- Develop and foster working relationships withthought leaders in the specialty field to support disease education and branded launches
- Lead commercial strategy and activities at key national congresses and meetings, including disease/product symposia, conference booths, and conference sponsorships
- Execute against multi-channel CRM and media strategies including digital marketing strategies and programs.
- As appropriate, this role provides direction for work delegated to additional vendor partners to ensure quality and timely completion of deliverables or provision of services.
- Develop Senior Leadership and ad-hoc presentations as needed.
- Support/manage sales forecasting
- Compliant behaviour in line with all local laws, regulations and business practices
Your profile
At least 5 or more years of pharmaceutical marketing experience in Rx products;
An understanding of all aspects of a brand launch of hospital products.
Experience in sales, and the therapeutic area of anaesthesia and/or critical care would be of benefit
- Bachelors Degree in science or Master degree
- Ability to build relationships and collaborate with others to achieve mutual objectives
- Effective cross-functional project team leadership and influencing skills.
- Experience working across functional areas to help drive commercial decisions on products
- Ability to convert strategy to actionable tactical plans
- Demonstrated understanding and skills in the areas of pricing, reimbursement, and creative product/program development to inform and build an optimized Brand Value proposition.
- Exerperience in working within a small / start up environment would be advantageous
- Proven track record of delivering business objectives in a matrixed environment.
- Driven by results
- Strong strategic/critical mindset
- Ability to adapt to changing internal and external environments
- Ability to work with ambiguity (driving decision making without all the information)
- Ability to lead without authority.
- Strong analytical and problem solving skills
- Excellent communication skills
- Strategic thinking and operational delivery
- Influencing
- Project Management
- Accountability
- Collaboration
- Communicatoin
- Empowers others
- Develops self/others
- Proactive thinking and hands-on mentality of a self- startert
Language skills: Fluent in English; German is desirable
Why us?
- 30 days vacation (full time)
- Short communication channels, open doors and helpful, committed colleagues
- Flexible working hours with partial home office for a good work-life-balance
- State-of-the-art IT equipment with Dell equipment and Apple iPhones
- New office facilities with employee showers for athletes and underground parking spaces in Aachen in a very good location directly on the A44 freeway
PAION contact details
Do you want to work in an international and dynamic environment and would like to play an active role?
We look forward to receiving your application preferably by email, at recruiting@paion.com.
If you have any questions, you can send us an email to HR@paion.com.
For further information please visit our website: www.paionpharma.com
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About us
PAION Pharma GmbH, headquartered in Aachen, Germany, is a specialty pharmaceutical company in the field of anaesthesia and critical care specialising in innovative active pharmaceutical ingredients for use in outpatients and hospitals.
PAION Pharma GmbH is part of the Humanwelll Healthcare Group.
www.paionpharma.com
