Manager Merchandising & Allocation DTC Europe (m/f/d)

​BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 6200 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.
Join us in shaping the future at our location in Cologne as a

Manager Merchandising & Allocation DTC Europe (m/f/d)

YOUR RESPONSIBILITIES:

• Act as a key member of the DTC Buying team, contributing directly to product efficiency, planning, and KPI performance.
• Collaborate cross-functionally with Product Buying, Retail Operations, Marketing, and Global functions to streamline product flow and optimize POS performance.
• Create and manage purchase orders and replenishment call-offs for DTC POS based on KPI analysis.
• Track campaigns and manage the launch calendar to ensure effective product rollouts.
• Plan and forecast monthly intakes according to sales targets.
• Conduct in-depth product performance analysis and reporting at POS and product levels.
• Enhance product-level reporting and drive performance analysis for data-driven decision-making.

YOUR EXPERIENCE AND COMPETENCIES:

• Minimum 3 years of experience in Merchandise Planning, Buying, or Sales, ideally within the fashion or lifestyle industry
• Strong communicator, highly organized, and proactive with a structured workflow
• Hands-on mentality with the ability to work independently and make autonomous product decisions
• Adaptable team player with a quick comprehension, a passion for learning, and a knack for problem-solving
• Strong numerical and analytical skills
• Proficient in Microsoft Office, especially Excel; SAP experience is a plus
• Fluent in English; German skills are a plus

WE OFFER:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisitoin team is looking forward to receiving your online application!